Your listing is down.
Here is why, and how fast you get it back.
Almost every EU compliance block on Amazon comes down to one of five
things, and four of them are administrative. Find yours below. Most
sellers are back up within a week, some within a day.
Start with what Seller Central tells you
Open the affected listing and look at the Compliance Information section, plus any policy notification in your account health dashboard. Amazon usually names the missing field rather than the underlying rule, which is why the message often reads as vague.
Match what you see to one of the five below.
Cause 1: No EU Responsible Person or Manufacturer entered
How to recognise it
The Compliance Information section on your listing shows an empty
Responsible Person or Manufacturer field, or Amazon asks you to add
an EU contact before the listing can go live.
What it means
Since GPSR came into force on 13 December 2024, every consumer product
on the EU market needs a named economic operator established in the EU.
If your company sits outside the EU, that means appointing an EU
Authorised Representative. Amazon checks the field is filled before it
shows the listing.
This is the single most common cause we see.
How to fix it
Appoint an EU Authorised Representative, then enter their name and
address in the Responsible Person field in Seller Central. Add the same
details to your product or packaging for the next production run.
Time to resolve: Same day, if you have an EU AR in place
Do it yourself: Yes, if you already have an EU AR. The field is a simple form entry.
Or with us: 150 EUR per year, unlimited SKUs, all 27 member states, same-day setup possible
Cause 2: Missing EPR registration number
How to recognise it
Amazon asks for a producer registration number, an EPR number, an LUCID
number for Germany or an IDU number for France. Or your listing is live
in one country and blocked in another.
What it means
Extended Producer Responsibility makes you financially responsible for
the packaging, electricals or batteries you put on the market. You
register with the national scheme, receive a number, and enter it in
Seller Central.
This cause is about to get much bigger. From 12 August 2026 Amazon
verifies EPR registration in every EU country where you sell or store
stock, not just Germany and France. Each country has its own scheme and
its own number. Sellers who only registered in those two countries will
see listings drop in the others.
How to fix it
Register with the EPR scheme in each country where your products are
sold or stored, then enter each number in Seller Central. If you use
Pan-European FBA, your stock may sit in more countries than you think.
Check your inventory placement report first.
Time to resolve: 1 to 6 weeks per country, so start now
Do it yourself: Possible, but each country has its own portal and language
Or with us: We handle France and Germany for packaging and electronics. Contact us for other countries.
Cause 3: No label image uploaded, or warnings missing from it
How to recognise it
Amazon asks you to upload an image of the product label or packaging,
or rejects the image you uploaded.
What it means
Amazon wants visual proof that the required safety information is
physically on your product. That means product identification, the EU
Responsible Person contact, a traceability code such as a batch or
serial number, and any warnings, in the language of the market you sell
to.
The rejection is usually not about image quality. It is about something
genuinely missing from the label: warnings in English only while selling
into France, no batch code, or no EU contact.
How to fix it
Review the label against the requirements, correct what is missing, and
upload a clear photograph or the artwork file. If the label needs
reprinting, a sticker is an accepted interim measure while the next
production run is prepared.
Time to resolve: 1 to 2 working days for a review, longer if you need to reprint
Do it yourself: Yes, if you know the requirements. This is where most people miss one.
Or with us: 80 EUR for a full review of label and packaging artwork
Cause 4: Missing Declaration of Conformity or test report
How to recognise it
Amazon requests a CE Declaration of Conformity, a test report, or
technical documentation, and gives you a deadline to supply it.
What it means
For products under CE marking legislation, toys, electricals,
machinery, PPE and others, a Declaration of Conformity must exist and
be signed by the manufacturer. Behind it sits a technical file with the
test reports that justify it.
Two things go wrong regularly. Either the document simply does not
exist because nobody asked the factory for it, or it exists but does
not hold up: the testing laboratory is not accredited, or the report
covers a different model than the one you sell.
How to fix it
Request the document from your supplier with a firm deadline. Check the
testing laboratory against the ILAC MRA register and confirm the model
number on the report matches what you actually ship. If nothing usable
comes back, commission independent testing.
Time to resolve: 1 to 3 days if documentation exists, 3 to 6 weeks if testing is needed
Do it yourself: Requesting it, yes. Judging whether it holds up is harder.
Or with us: Test Report Review, or a full Technical File if you are starting from nothing
Cause 5: Suppressed without a specific reason
How to recognise it
The listing is inactive or suppressed, but Seller Central gives no
clear compliance field to fill in.
What it means
Usually one of the four causes above, flagged indirectly. Occasionally
it is a category-specific requirement, a restricted-products issue, or
a mismatch between what your listing claims and what your documentation
supports.
How to fix it
Work through causes 1 to 4 in order, since they cover the large
majority. If all four check out, the issue is likely category-specific
and worth escalating to Amazon with your documentation attached.
Time to resolve: Depends entirely on the underlying cause
Do it yourself: Diagnosis is the hard part here
Or with us: Product Compliance Check EU reviews the full picture in one go
Getting it back up is one thing.
Keeping it up is another.
Once your listing is live again, the same check will run on every new product you add. The sellers who stop having this problem are the ones who fixed it at the source:
One EU Authorised Representative mandate covering all current and future SKUs, so the field is never empty again
EPR registered in every country where stock can land, before it lands
A label template that already contains everything required
Documentation requested from the factory as part of the order, not
chased afterwards
chased afterwards
That last one saves the most time over a year.
Frequently Asked Questions
Here are some common questions about this service.
It varies by issue. Compliance information requests typically come with a 30-day window, but a listing already deactivated stays down until you supply what is missing. Payout holds can start sooner.
Usually within 24 to 48 hours after the field is filled and accepted. If it stays down longer, the block is likely a second cause you have not addressed yet.
Yes, blocks are usually country-specific. That is also why EPR issues show up as listings disappearing in one market while staying live in another.
It makes it broader. Your stock moves between fulfilment centres, so more countries apply, which means more EPR registrations and potentially more VAT positions.
Rarely. The registrations are annual fees in the low hundreds. Losing a market usually costs more within a quarter.
Not sure which one is yours?
Send us a screenshot of what Seller Central says and we will tell you
which cause it is and what it takes to fix. Free, and if it is something
you can do yourself in ten minutes we will say so.
which cause it is and what it takes to fix. Free, and if it is something
you can do yourself in ten minutes we will say so.
Send a screenshot Order EU Authorised Representative (€150/year)