Diwali: The Festival of Light and its effects on importing from India

Guide through the challenges and opportunities of Diwali in India

Diwali, also known as the Festival of Lights, is one of the most important and celebrated festivals in India. It symbolizes the victory of light over darkness and good over evil. For importers, however, Diwali also means a time to pay extra attention to their sourcing and logistics planning. Let's explore what Diwali entails and the implications for imports from India.

What is Diwali?

Diwali is a five-day Hindu festival that usually takes place in October or November, depending on the lunar calendar. It is celebrated with:

  • Lights and lamps: Houses and streets are illuminated with diyas (oil lamps) and decorative lights.
  • Fireworks: Spectacular fireworks shows are a common tradition.
  • Family Gatherings: People gather with family for prayers, celebrations and exchanging gifts.

city with high rise buildings during night time

Impact of Diwali on importing from India

During Diwali, many businesses in India, including factories and suppliers, close for a significant period. This can lead to:

  • Delays in Production: Production may come to a standstill or be slowed due to factory closures.
  • Logistical Challenges: Transport and shipping restrictions due to holidays.

Planning and preparation for Diwali

Importers should be prepared for the impact of Diwali:

  • Early Orders: Place orders well before Diwali to avoid delays.
  • Inventory management: Ensure there is sufficient stock to cover the period of delay.
  • Communication with Suppliers: Keep open and clear lines of communication with your suppliers in India.

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group of person gather for Holi

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Opportunities around Diwali

Diwali also offers opportunities such as:

  • Seasonal products: Demand for certain products, such as decorative lighting, gifts and clothing, is increasing.
  • Cultural insights: Understanding Diwali can help build stronger relationships with Indian partners.


Diwali is a festival of great cultural significance in India, but it also requires strategic planning and preparation for importers. By understanding the impact of the festival on production and logistics processes, importers can ensure their operations continue to run smoothly and even take advantage of seasonal opportunities.

Do you need help importing from India? 

Westwood Sourcing offers specialist support and expertise to make your import from India successful and efficient. Contact us today for more information! 

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