A guide to calculating cost when importing from Asia

A step-by-step explanation for companies importing from Asia

When importing from Asia, it is important for companies to make an accurate calculation of the landed cost price. This price includes all costs associated with getting a product from the factory in Asia to the company in the Netherlands or elsewhere in Europe. In this blog we explain how to make this calculation and provide a concrete example to clarify the process.

What is the landed cost?

The landed cost is the total of all costs incurred to import a product. It includes, among other things, the purchase price of the product, transport costs, import duties, taxes and all additional costs such as insurance and quality control costs.

How do you calculate the landed cost?

  1. Purchase price: This is the price you pay to your Asian supplier for the products themselves.
  2. Transport costs: Costs for transporting goods from Asia to the Netherlands, such as sea freight, air freight or other transport.
  3. Import duties and taxes: Depending on the product and country of origin, import duties and taxes may apply.
  4. Insurance costs: The costs to insure your cargo during transport.
  5. Other costs: These may include costs for storage, handling, quality controls, agent fees, and so on.

Lees ook:

Chinees Nieuwjaar 2024

In dit artikel vertellen we je alles wat je moet weten over het Chinees Nieuwjaar en waarmee je rekening moet houden in je planning.

Lees meer

An example

Suppose a company imports electronic equipment from China. Here is how the landed cost can be calculated:


Purchase price
Price in China

USD 20.000 (1.000 pieces)

USD 20,- per piece

Sea transport
China until the EU (port of Rotterdam)

USD 2.000,-

Import tariffs
2% over the total of the purchase price + sea transport

USD 440,-

Sub total
Rate 1 EUR = USD 1,09

USD 22.690,-
EUR  20.587,-

Local and other cost
Port, handling, delivery, degassing, agent fees, insurance, etc.

EUR 1.500,-

Total excl. VAT

EUR 22.087,- (1.000 pieces)

EUR 22,09 per piece excl. VAT

VAT payment
21% over the total of the purchase price + sea transport

EUR 4.239,-

So, the total landed cost including VAT is €22.087,- + €4.239,- = €26.326,-


  1. Import tariffs and VAT must be paid upon arrival.
  2. Many transactions in Asia are in US dollars (USD). You may not have to pay until later, so the rate may have changed. Therefore, buy the dollars directly from your bank.

Import by yourself or outsource?

At Westwood we offer customized support services for your import needs from Asia. Whether you import yourself and need advice or assistance in specific areas, or you prefer to leave the entire import to us, we tailor our services to your needs. From calculating landed cost to fully handling the import process, including sourcing, design, quality checks and logistics, at Westwood we ensure you import with confidence and ease. Choose the approach that best suits your business strategy and let us do the rest. 


Understanding and accurately calculating landed cost is critical to successful import operations. By including all cost components in your calculation, you can budget better and accurately determine your profit margins. With this knowledge, as a Dutch company you are better prepared for successful trading activities with Asian partners.

   Do you need support in calculating the launched cost price for your imports from Asia?

Westwood offers expert help and advice to support you with this crucial step in the import process. 
Contact us to find out how we can help you manage your import costs accurately and efficiently. 

Share this post
Quality control in Asia: Towards reliable products
Navigating the world of quality inspection for effective sourcing in China